For nearly a month (since the infamous 1st of June) a couple of disquieting questions have been bouncing back and forth within my skull:
– what are we to do if/when the other agencies follow Shutterstock’s despicable example and start treating their contributors like beggars?
– How come a fair agency like Picfair appears to sell nearly nothing even though they offer such awfully great pictures?
I do know all too well what it’s like to set up a photostock agency – I did it. Once you solve the technical problems (quite a hard cliff themselves) and get it to run fine, you find out to your dismay that keeping it up and running – server fees, updating, de-hacking, automation, you name it – is way more expensive (at least in time) than you optimistically thought when you started.
No, I don’t really think that setting up a new agency – with so many small ones out there struggling to survive – would be a solution. What we need is a new concept, something that would entice anyone who needs one or more images having specific requirements. The cue came from Alex Rotenberg as he told us how a customer, unable to find his images on Shutterstock any longer, got directly in touch with him.
So why not to put in contact clients and contributors, thus bypassing the agencies?
All it would take would be a surprisingly cheap and simple no-profit site, a sort of artists’ cooperative dedicated to illustrations, photos and video clips, where potential clients may freely ask for images having some specific features. Their requests appear on a board and get immediately sent per E-mail to all photographers who subscribed (for free).
A mother knows her baby, a photographer knows his/her images: the one who has an image that may satisfy the client (say, a kid playing in a puddle) replies uploading ASAP one or more watermarked images onto a page that only the client may access.
That would be really big news: a thoughtful human response, no AI at all, no 300 pictures of the same lonely puddle in the park taken from 300 different angles. And no time wasted on keywords ( do we all loathe them!)
As far as prices are concerned, that’s all to be seen: fixed price, normal and premium, private negotiation… a matter of taste. However the cooperative rules must be simple and clear, and accepted by all subscribers; that’s important, the one who doesn’t play fair gets kicked out without ceremony.
The site would be extremely simple – though attractive – and wouldn’t require any special server performances, or large amounts of memory, or special skills to run it. The only costs would be:
- annual server rent (not much).
- software maintenance (not much if regularly performed, but it must be done weekly to keep the software up to date and to prevent possible undue intrusions, malware and hacking).
- start-up software development and further expansions if the initiative is successful (affordable).
No commission on sales – we’re talking of a no-profit initiative and this way it shall stay, lest greed creeps in and shatters(tocks) it to crumbles 🙂
The expenditures above would be covered by all subscribers after their first sale; if some 1000 – 1500 artists gather and join, it would be a matter of a few $ each yearly – transparent management, all expenditures publicly documented, no hidden costs.
Of course there should be a page telling the cooperative’s history and its goals, with a nice name (how about “Shutterstock’s castaways”?) and some well-groomed galleries of monographic pictures about current topics, something like the Photocase’s ones.
Maximum publicity to all successful sales on the site.
No a-priori exclusive, though it may be individually agreed with the client case by case.
All the above should obviously be discussed in detail once (if) this initiative takes shape and color. Mine is just a stone I’m throwing in the pond, let’s see now if it makes any waves…